WE SIMPLIFY

THE COMPLEX PROCESS OF DIGITAL ADVERTISING!

 PIVOT makes creating highly effective digital advertising easy for its clients.
 

Our approach to targeted ad display simplifies the complex process of digital advertising. 

PRECISE, TARGETED ONLINE ADVERTISING IN FOUR EASY STEPS!

Graphic represents PIVOT – FULLY-LOADED option

1. CHOOSE A PLAN

We’ve created a streamlined approach for campaign creation and management, view the PIVOT campaign options (below). Choose the option that works best for your organization, complete and our contact form, click submit, and we will get back to you ASAP.

2. DATA & CUSTOMER ANALYSIS

We provide nationwide consumer and business data with extensive demographics. Our best-in-class analytics and artificial intelligence determine precisely what your potential customers look like. With this intelligence, you can target ads to prospects who look exactly like your current customers.

3. CREATIVE & EXECUTION

Our award-winning creative team will work with you to produce your campaign, designed to provide precise messaging and design to engage your prospects. PIVOT works with the world's largest online inventory partners to provide extensive reach in targeting your ideal consumer.

4. CAMPAIGN ANALYSIS & DEBRIEFINGS

When your campaign is complete, our team will review the overall performance effectiveness of creative orders and will discuss the next steps for future campaigns.

PIVOT BUNDLED SERVICE OPTIONS

1. PIVOT – FULLY-LOADED

All the services needed to create and launch a fully-integrated Search Originated Marketing (SOM) digital campaign with the assets that effectively deliver your brand messages to your customers and prospects. PIVOT FULLY-LOADED is a smart approach to deliver your branded messages and promote your business value to your existing customers and new ones. We are here to help you re-engage with your customers and navigate your campaign from start to finish. The following activities as part of the FULLY-LOADED package:

  • Initial fact-finding Q&A

  • Evaluation and consultation of the current state of your brand

  • Communications strategy

  • Integrated campaign approach and the creation of key messaging

  • Buying audience profile analysis and sample database results (if approaching prospective customers)

  • Campaign creative approach 

  • Creation of digital display ads, Facebook ads, email marketing, and campaign landing page

  • Distribution of advertisements to targeted digital networks

  • Campaign reporting – Progress updates and post-campaign performance analysis

 

*Option 1 pricing includes (above services) 60 hrs – $9,000

Cash flow friendly three-month payment plan. Take your total estimated price, divide into three, and make three equal monthly payments.

 

**Compete campaign pricing based upon:

  • The total number of client-approved advertising impressions and the number of individuals targeted.

Type of data used:

  • Existing customer database

  • Customized database: merging existing customer databases with additional databases

  • Customized database created from the client’s customer profile.

  • Public Relations services can also be added for an additional fee. Estimated costs based on the approved scope of work.

 

 

 

 

2. PIVOT – LEAD-GEN

Looking for a campaign that attracts new customers, then consider a PIVOT – LEAD-GEN customized campaign. PIVOT will take your customer profile and cross-reference it against databases and millions of records to create a targeted campaign that will generate new sales opportunities.

All the services included in PIVOT – FULLY LOADED, but we use your customer profile to create a targeted and customized database.

  • *Complete pricing for option two varies per customer based upon the total number of approved advertising impressions and the number of individuals targeted.

 

*Option 2 pricing includes (mentioned services) 45 hrs – $6,750

Cash flow friendly three-month payment plan. Take your total estimated price, divide into three, and make three equal monthly payments.

 

**Compete campaign pricing based upon:

  • The total number of client-approved advertising impressions and the number of individuals targeted.

Type of data used:

  • Existing customer database

  • Customized database: merging existing customer databases with additional databases

  • Customized database created from the client’s customer profile.

  • Public Relations services can also be added for an additional fee. Estimated costs based on the approved scope of work.

 

 

 

 

 

 

 

 

 

3. PIVOT – DIY–READY

PIVOT DIY–READY is a well-thought-out campaign based on your customer profile. DIY–READY delivers everything you need to execute a targeted campaign that uses your database. PIVOT will provide you with an evaluation, strategy, themes, messages, and creative campaign concepts to produce and deliver your campaign using your resources. The following activities as part of the DIY-READY package:

  • Initial fact-finding Q&A

  • Evaluation and consultation of your current circumstances

  • Communications strategy

  • Integrated creation themes and critical messaging

  • Integrated campaign approach: Campaign creative concepts

PIVOT – DYI-READY – $6,000

**Includes 40 hrs

 

 

 

 

 

 

 

 

 

4. PIVOT – CAMPAIGN ADVISOR

PIVOT CAMPAIGN ADVISOR provides evaluation and consultation of the current state of your brand, including prospective communication themes, messages, and recommended use of media based on your customer profile. CAMPAIGN ADVISOR is a great approach if you have in-house resources capable of executing campaigns. The following activities as part of the Campaign Advisor package:

  • Initial fact-finding Q&A

  • Evaluation and consultation of your current circumstances

  • Integrated creation themes and critical messaging

  • Recommended use of media

PIVOT – CAMPAIGN ADVISOR – $4,500

**Includes 30 hrs

 

 

 

 

 

 

 

 

 

PUBLIC RELATIONS WITH PIVOT
 

Build strategic PR campaigns and rich content, develop announcements and press releases to drive awareness and credibility for your brand, and brainstorm compelling pitch angles to attract media attention and consumer buzz.

 

5. PIVOT – PUBLIC RELATIONS: MESSAGE EVOLUTION
With so many shifts to culture and business in today’s climate, your brand may need an update or “refresh” to feel more relevant and relatable to your customers. It’s important for companies across all industries to regularly assess whether their internal and external communications efforts are reaching the intended audience, and the messaging is resonating.
Without this evaluative effort, your brand might be seen as out-of-date or unsympathetic. Our communications experts may conduct the following activities as part of the PR Message Evolution package:

  • Review existing messaging used today

  • Scan your owned communications channels and media coverage, as well as those of your top 3 competitors

  • Interview up to 3 key executives about the overall mission for the company, how to position the company, target audiences and key attributes

  • Develop a framework for messaging to your target audiences

  • Develop, edit and finalize a messaging PowerPoint presentation

  • Includes (2) two rounds of client revisions

PIVOT – PR MESSAGE EVOLUTION – $4,000

**Includes 25 hrs

 

 

 

 

 

 

 

 

 

6. PIVOT – PUBLIC RELATIONS: NEWS ANNOUNCEMENT
Your brand or company can leverage certain news and milestones to bring visibility to the great work you are doing. Whether it’s hard news, a product launch, grand opening, or something else, it’s important to have a solid game plan and media documents prepared.
We will develop and execute a customized announcement plan, which may include the following activities:

  • Develop a press release/announcement to gain positive attention and exposure for your brand, including quotes from your executives, links and your company logo business, industry and goals

  • Craft a compelling media pitch to share with target media that align to your specific product or area of expertise

  • Create one social media activity post for you to share on the owned channels of your news to boost organic SEO

  • Distribute the press release/announcement across the wire to drive online placements

  • Allows you to promote the company’s executives and position them as thought leaders by including quotes, videos, and images

PIVOT – PR NEWS ANNOUNCEMENT – $4,000

**Includes 20 hrs and limited regional wire distribution of the release

 

 

 

 

 

 

 

 

 

7. PIVOT – PUBLIC RELATIONS: ONGOING
We provide public relations consulting, strategy and execution, ensuring a steady drumbeat
of credible third-party coverage to help drive brand awareness and key business objectives. As
is best practice, a consistent monthly approach is necessary for brands across all industries to
remain relevant and top-of-mind among your target audience(s). This ongoing proactive
outreach serves as the underpinning for monthly focused trend pitches and other
communications efforts you may be undertaking.
To achieve measurable results through ongoing PR, we will customize a strategy and
execute activities that may include some of the following activities:

  • Update existing / Develop new foundational PR materials needed for proactive media pitching (media kit documents, boilerplates, key messaging, spokesperson bios, etc.)

  • Craft a one-page brand narrative for use with media to ensure consistency of messaging

  • Build target media lists to help reach your primary audience(s)

  • Draft press releases and announcements for your most newsworthy milestones (*1/Qtr.)

  • Develop and maintain a proactive editorial calendar

  • Distribute two compelling and proactive media pitches per month based on the editorial calendar

  • Daily scanning for media opportunities along all verticals and pitch angles

  • Monthly reporting and coverage reports

PIVOT – PR ONGOING – $5,000/mo

**Includes 30 hrs/month

Click, provide us with some basic info, and we’ll send you a compete estimate to create your comprehensive all-digital campaign!

Click, provide us with some basic info, and we’ll send you a compete estimate to create your comprehensive all-digital campaign!

Click, provide us with some basic info, and we’ll send you a compete estimate to create your comprehensive all-digital campaign!

Click, provide us with some basic info, and we’ll send you a compete estimate to create your comprehensive all-digital campaign!

Click, provide us with some basic info and we’ll hop-to-it, contact you to get your PR Message Evolution moving!

Click, provide us with some basic info and we’ll hop-to-it, contact you to get your PR  News Announcement rolling!

Click, provide us with some basic info and we’ll hop-to-it, contact you to get your PR  program in-the-works!

 

Back-To-Business Brand Stimulus

TIME TO CONNECT...

LET’S DO THIS!

Complete this form, send us your information, and we will JUMP-ON-IT, contact you and get the ball rolling.

 

As a bonus, all new PIVOT customers will receive a FREE brand evaluation, valued at $3,000.

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