HOW DOES PIVOT WORK?
First, identify your market footprint and your ideal audience—if you’re not sure about the audience, we can help. PIVOT can create a profile of your customers. Using our VPRO technology, we match your customer profile against our file of U.S. consumers to determine the demographic and lifestyle patterns of your best prospects. This audience, which closely resembles your customers, will be reached with display ads for 24 days.
During this time, we send a three-step email campaign, targeted to the same audience and created with our DigDev 360 email platform and our permission-based email database.
To follow up, the people who received emails will see your ads in their Facebook feed. Narrow your search to the most likely prospects and save money. And you’ll increase visibility and reach with a coordinated multi-channel strategy managed by PIVOT.
Your customers switch devices throughout their day. Activate your campaign across these devices to reach them on multiple channels and with multiple messages.
MORE LIKELY TO
Combining digital display ads with email campaigns and Facebook ads can increase response rates by 30% over consumers who were reached by one channel alone.
LAUNCH YOUR CAMPAIGN
Our digital marketing bundles allow you to schedule your multi-channel campaign quickly to react to market trends or to respond to your customers’ changing tastes.
SCHEDULE THE MONTH, TRACK YOUR SUCCESS
The coordination of the multi-channel campaign is done for you by the PIVOT digital marketing team — leaving you to monitor your results and plan your next campaign.
Select using your preferred demographic profile, or we’ll match your customer database to our universe of consumers to create a profile of your customers. Then we identify an audience of lookalike prospects using demographic and lifestyle selects.
As with any communication, messaging, and creative (graphic design/look and feel) is an essential aspect of connecting with a target audience. We will create your messages and design your display ads, emails, and Facebook ads. Rest assured that our design work is award-winning and will get your communications noticed.
EXAMPLE CAMPAIGN SCHEDULE
Graphic represents PIVOT – FULLY-LOADED option
Using your customer data, we report on the demographic and lifestyle characteristics of your current customers. This profile is used to identify the best prospects.
Display Ads to your best prospects for 24 days to build brand recognition. Everyone who responds or visits your website is retargeted with additional ads.
Using the DigDev 360 email platform, launch a three-step campaign for optimal response. The first two go out to 100% of your market, and the third one goes to openers.
Ads run on Facebook to prospects in the defined audience. Engage your most interested candidates to maximize results.